Meta Product Updates

Real Money Gambling (RMG): The Latest Timeline of Regulatory Changes in Brazil

Taiwan Anti-Fraud Law: All advertisers targeting Taiwan must verify beneficiary and payer information and disclose relevant information in the ad library

Data sharing will be subject to additional restrictions

Meta Official Launches Flexible Creatives

Real Money Gambling (RMG):

The Latest Timeline of Regulatory Changes in Brazil

Real Money Gambling (RMG) ads are those online gambling and gambling ads that involve real money transactions. Such ads usually include the need for players to place bets using real money and may receive rewards or gifts with cash value. Such ads require written permission from the Meta platform, i.e. whitelist permission, before they can be placed.

Meta officials will conduct regular assessments based on the current legal and regulatory environment for advertising policies. Previously, the Brazilian government implemented new regulations for real money gambling (RMG) ads targeting Brazil, that is, advertisers must obtain a license issued by the Brazilian government to place such ads.

Starting December 5, 2024, Meta will begin accepting applications from advertisers who have obtained a Brazilian fixed odds betting license. All advertisers with a valid license issued by the Brazilian government, including those who have not been authorized before, can apply for Meta authorization through Meta’s standard eligibility application form. When applying, advertisers should first select Brazil under Region Selection and then select Fixed Odds Betting.

Advertisers who currently have Meta authorization to run RMG gambling ads in Brazil will have their RMG advertising rights revoked if they do not re-authorize with a valid Brazilian license before December 31, 2024. If advertisers who currently have authorization do not submit an application before December 31, they can re-apply through Meta’s standard eligibility application form after obtaining a Brazilian license to restore advertising rights.

Real Money Gambling (RMG): The Latest Timeline of Regulatory Changes in Brazil

Taiwan Anti-Fraud Law: All advertisers targeting Taiwan must verify beneficiary and payer information and disclose relevant information in the ad library

Data sharing will be subject to additional restrictions

Meta Official Launches Flexible Creatives

Real Money Gambling (RMG):

The Latest Timeline of Regulatory Changes in Brazil

Real Money Gambling (RMG) ads are those online gambling and gambling ads that involve real money transactions. Such ads usually include the need for players to place bets using real money and may receive rewards or gifts with cash value. Such ads require written permission from the Meta platform, i.e. whitelist permission, before they can be placed.

Meta officials will conduct regular assessments based on the current legal and regulatory environment for advertising policies. Previously, the Brazilian government implemented new regulations for real money gambling (RMG) ads targeting Brazil, that is, advertisers must obtain a license issued by the Brazilian government to place such ads.

Starting December 5, 2024, Meta will begin accepting applications from advertisers who have obtained a Brazilian fixed odds betting license. All advertisers with a valid license issued by the Brazilian government, including those who have not been authorized before, can apply for Meta authorization through Meta’s standard eligibility application form. When applying, advertisers should first select Brazil under Region Selection and then select Fixed Odds Betting.

Advertisers who currently have Meta authorization to run RMG gambling ads in Brazil will have their RMG advertising rights revoked if they do not re-authorize with a valid Brazilian license before December 31, 2024. If advertisers who currently have authorization do not submit an application before December 31, they can re-apply through Meta’s standard eligibility application form after obtaining a Brazilian license to restore advertising rights.

1. What are flexible creatives?
   A: Flexible creatives are a creative solution that relaxes the restrictions on the aspect ratio of creatives in each placement, allowing Meta to deliver ad creatives to more placements when there is an opportunity to improve performance.
2. How to access flexible creatives?
   A: You can enable the flexible creative feature by going to the Crop section at the ad level and checking the Enable flexible creatives box. Please note that this feature will only appear after making the following selections:
   The creative source is Manual upload instead of catalog
   The format is Single image or video

Advertisers will also see the status of flexible creatives as Enabled under Ad creative settings > Flexible creatives at the ad level. Advertisers can also turn off the flexible creative feature here by selecting Edit and switching Flexible Creative to Off.

Please note that not all advertisers can use the flexible creative feature at this time.

3. When is it appropriate to use the flexible creative feature? Why is it recommended? A: The flexible creative feature is most suitable when advertisers use the placement creative customization feature to upload unique images or videos for each placement. In this case, advertisers are recommended to use the flexible creative feature so that Meta can place the creative in as many placements as possible, thereby improving the performance of the ad.

4. How does Meta ensure that important parts of the creative are not cut off when using creatives across placements? A: For images, the flexible creative feature uses a smart detection algorithm to help maintain the integrity of the ad, and will abandon the use of the flexible creative feature if the change to important advertiser information is not effective (for example, objects or text may be cut off).
   However, Meta has not yet adopted a smart detection algorithm for videos, so a general best practice is to recommend that advertisers check the Ad Preview section after enabling flexible creatives to understand the final creative effect.
5. If advertisers do not customize creatives for each placement, is it still appropriate to use flexible creatives? A: If Meta detects that the same image is used for each placement (for example, the advertiser has used the same creative for 1:1 and 16:9 placements), it is not appropriate to use the flexible creative feature.
6. When using the flexible creative feature for existing creatives, how does the advertiser know how the adjusted new creative will be presented? A: Advertisers can go to the Preview or Advanced Preview section in the Ads Management tool to preview various creative versions generated using flexible creatives. After enabling Flexible Creative, Meta will display a Flexible Creative label and provide a preview of the ad creative, allowing advertisers to understand how the adjusted creative will appear in other aspect ratio placements.